The woman browses photos and if she's interested, she swipes right - if not, she swipes left.
New research shows both sexes are prone to manipulating their images to create the right impression for potential lovers.
Men are much more likely to take their selfies from around waist height to make them appear taller, more powerful and more likely to be able to protect their partner.
It also allows women to avoid having people they know in real life - such as colleagues and ex-lovers - to see them on the dating app.
On Reveal users can be clear about their intentions – whether they want to date or if they are seeking a more causal ‘hook-up’.
The founders of Reveal say it offers a unique solution to the problems that women seeking dates online are experiencing.
Director Tom Buzzard told Mail Online: 'A well-known trick that many men use is to swipe right on everyone they come across just to see who has 'liked' them.'They're playing a brutal numbers game: The thinking is that the more darts you throw the more that are bound to hit the board.
As many as 80 per cent of male users who admitted to 'casually' liking most profiles said they swipe right on more than half of all the women they see.
The researchers said that the trend might be explained by what is known as a 'feedback loop'.'Men see that they are matching with few people, and therefore become even less discerning: women, on the other hand, find that they match with most men, and therefore become even more discerning,' they wrote.
They chose it because of it relies on physical attraction to match potential partners.