“The messaging service, in which Tokyo-based Soft Bank and Bharti have invested at least million, doesn’t plan to allow advertising and hasn’t outlined how it plans to make money,” Kavin Bharti Mittal, who runs the venture’s product and strategy business said by e-mail.
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“My parents sit behind me on the couch and look over my shoulder.
With Hike, I can just close the application and restart and the hidden chats are gone. I can read them whenever I want.” Smartphone apps that allow free messaging and voice calls have become one of the hottest areas of competition among Internet companies as the services eat into wireless carrier revenue from traditional calls and texts.
“India has a big population and low smartphone penetration, so it will obviously become a big market,” Justin Lee, a Seoul-based analyst with BNP Paribas SA, said by phone.
“There is no single dominant messaging app player in India.” Whats App, which Facebook agreed to buy for as much as billion, has more than half a billion users globally and had 48 million active users in India as of April, according to Praveen Menon, an analyst with Bloomberg Intelligence.
Eventually, they may ask you to join a Skype (video) call with them.