Rather, WMMS adopted a buzzard as its mascot in April 1974 because of the then tenuous economic state of Cleveland – less than five years away from becoming the first major American city to enter into default since the Great Depression – and the winged-creature's classification as a scavenger.
The WMMS Coffee Break Concerts were booked by Denny Sanders and hosted by Len "Boom" Goldberg, Debbie Ullman, and later, Matt the Cat.
The concert series continued on well into the 1990s and early 2000s, albeit much less frequently.
A study conducted by MBA students at Case Western Reserve University in 1975 found that the new WMMS logo was more recognizable to those living in Greater Cleveland than both Chief Wahoo of the Cleveland Indians and even Coca-Cola.
From the onset, Helton's streamlined artwork resulted in an aggressive, yet family-friendly symbol for the station, one that continues to endure more than 40 years later.
The WMMS studios are located at the former Centerior Energy building in the Cleveland suburb of Independence, while the station transmitter resides in neighboring Seven Hills.
The WMMS call letters first referred to an owner – "Metro Media Stereo" – but have since taken on a variety of other meanings.
The HD2 digital subchannel airs alternative rock under the brand ALT 99.1, as well as coverage of the Cleveland Monsters.
WMMS-HD2 also simulcasts over Cleveland translator W256BT (99.1 FM).
The station also serves as the FM flagship for the Cleveland Cavaliers and Cleveland Indians radio networks.
Besides a standard analog transmission, WMMS broadcasts over two HD Radio channels, and is available online via i Heart Radio.
A federal offense, the act nearly cost WMMS its broadcasting license.