If they like what they see, then they have all the tools they need to get in touch with you and make a connection.
Moreover, you can browse the profiles of other users to see whether you can't find someone you feel you connect with.
Plenty Of Fish and e Harmony tied for second most popular with 23% each.
And while people said quality does come at a price, the free sites actually scored a touch better for overall satisfaction than paid ones.
However, there are exceptions, and you need to be aware of how to keep yourself - and your bank account and savings - protected while meeting people online.
The Risks Privacy Maintain privacy and avoid identity theft or fraud.
Don't include your surname or any other identifying information such as your place of work either in your profile or when you first make contact.
- Remember that overtly sexual, provocative or controversial usernames could attract the wrong kind of attention. Stay in control when it comes to how and when you share information.
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What dating sites like provide is the perfect platform for that search.
By creating a profile, listing your likes and dislikes and briefly describing your personal circumstances, interests, hopes and dreams, you give other single people a small window into the kind of person you are.
"Online dating is different from shopping for other kinds of things like a sweater. With dating, the sweater has to like you back," said Margot Gilman, Money Editor for Consumer Reports.