"There's a level of intimacy and honesty in a shelf-shot photo.It has a sense of 'hot off the presses, this is me in real time, unadulterated, not prettied up,'" Yagan said.
Guys hoping to get noticed on online dating sites should take off their shirts, at least those with six-pack abs, according to new survey results by one online matchmaker that also provide advice for gals' profile pics.
"We were sitting on a treasure trove of data," said Sam Yagan, co-founder and CEO of Ok Cupid.
"Dating is dating whether it happens online or offline." But in terms of the details on these profile pics, Yagan and his team bust four myths: Not if you're a guy.
Photos in which men were looking away from the camera and not smiling had the most success in getting messages from possible dates.
While a 19-year-old showing abs garnered more contacts from women than the average photo, that same ab shot for a 31-year-old didn't give him much boost over the average male photo.
Essentially, you should show off your best asset, whether that's your abs or your activities or smarts, Yagan said.
'' There are millions of experiments essentially happening on our site every day." Yagan and his colleagues catalogued more than 7,000 profile photographs from Ok Cupid.com, looking at facial attitude, such as whether the person is smiling; context of photo, such as whether the image was taken outdoors or in a bedroom; and how much skin is bared.
Pictures came from those ages 18 to 32 who lived in big cities.
"And there's something very spontaneous about it." "The 'ab shot' actually does quite well," Yagan said.
But he admits there is a selection bias, as the guys who bare their six-packs actually have them.
A face-less picture could work to someone's advantage they found, as long as the member showed some image that was unusual, mysterious or otherwise alluring.