It feels like we all need a bit of color right now,” said the designer.— Natalie Theodosi Courtesy Tommy Jeans’ spring campaign, photographed by Devyn Galindo in California, features a crew of Millennial influencers including rapper Christian “King” Combs, models and musicians Pyper America Smith and Gabriel-Kane Day-Lewis, and models Diana Silvers, Lina Hoss and Sup Park wearing street-inspired looks.
— Jessica Iredale Courtesy Photo Bulgari cemented its partnership with Bella Hadid for 2018 with a campaign named “Rule.” Already ambassador for the brand’s accessories and leather goods lines as well as the face of its “Goldea, the Roman Night” fragrance since 2017, the model-turned-social media star has been tapped to front the new campaign for the B.zero1 jewelry line.
Captured by Norwegian photographer and film director Sølve Sundsbø, the images portray Hadid against a marble midnight blue backdrop sporting a minimal, black halter top, while focusing on the jewels’ collection, which includes white and rose gold bracelets and rings.
It also gives a nod to Formula One racing pit crews with heritage workwear, loose baggy outerwear, oversized silhouettes and denim details.
The mobile-first campaign, which breaks today, is based on the premise of defying norms and defining new ways to express diversity and individuality.
“It depicts those expressive and natural moments of joy that we know are immediately relatable to our customer.” — Lorelei Marfil Courtesy Photo Acne Studios creative director Jonny Johansson may be averse to celebrity culture, but he regularly taps offbeat personalities to appear in the brand’s look books.
Its spring advertising campaign features Juliette Lewis, who took over the label’s Instagram Stories for its fall show in Paris last month.— Lisa Lockwood Courtesy Photo Vince’s spring campaign was photographed by Julia Noni and styled by Vittoria Cerciello.The premise of the campaign is a continuation of the fall 2017 creative, which introduced a series of introspective phrases that sought to explore the brand’s identity through language and emotion, such as “I Am Rooted, and I Flow” or “I Am Still, to Rise.” “In this second act, we take the story one step further, emphasizing the new voice and visual identity of Vince under the creative direction of Caroline Belhumeur, while still honoring the brand’s foundation of luxurious simplicity,” said Tomoko Ogura, vice president, brand director.Part of the same series of pictures is a group of images portraying fellow model Lily Aldridge against a vibrant shade of violet purple recalling the amethyst gems of the Divas’ Dream high jewelry pendant necklace she wears.Aldridge, who also fronts the pictures for the Serpenti line, will be the face of a new Bulgari collection to debut later this year.In addition, it will encompass video, digital and outdoor components, including subway banners in New York and wild postings in New York and Paris.